Tuesday, March 27, 2012

How to Improve your Facebook Wall Posts

Here are a few factoids around Facebook wall posts you might not have known:

* Posts delivered between 8 p.m. and 7 a.m. tend to receive 20% higher user engagement

* Best day for Fan engagement? Wednesday - up by 8%

* So how many posts does it take to increase user engagement? If you're thinking more you are wrong. Posting one to two times per day produces 71% higher user engagement.

* When it comes to Facebook more is not better, sometimes it's just more. Posting with 80 characters or less receives 66% higher engagement. Very concise posts, between one and 40 characters, generate highest engagement.
Bonus Tip:

Ask questions to spark dialog and consider fill-in-the-blank posts which tend to receive 9 times more comments than other posts

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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