Did you know that YouTube is the #2 search engine? On average there are 100 hours of video uploaded to YouTube every minute. Staggering, no? If you've been considering getting on YouTube I would suggest a closer look at this mammoth site.
Having good videos is just one way to draw in more views, the second is having solid keywords that will help draw your viewers in. Consider these:
Title: Just like your blog posts your video titles are important. Make sure you’re using solid keywords for your title which will help drive better search results for your video.
Description is another place to use good keywords. Don’t limit yourself to a short one or two sentence description.
Tags: Another place for keywords and oddly, many people overlook them or use the tags that pop up as default when you load your video.
Narrative: Since YouTube does a mechanical transcription of your video, it’s great to include keywords in your narrative, too!
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com