How to Create Great Headlines, Penny C. Sansevieri

Numbers rock: People love things like 7 Ways To, 10 Ideas For… so try to use a number in your headline whenever possible.

Caps: Headlines with the first letter of each word capped did better than a headline with just the first letter of the first word capped. Using all caps? I’d skip it. All caps always sounds LIKE YELLING.

Questions? Turns out, questions don’t do as well as you might think. Titles that phrased the headline in a question don’t get as many shares as you might think.

Your focus is your reader: Make sure that you address your reader in the headline. Your Guide to, or something similar will help create more exposure for your headline.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

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